Prachaar is the first of the 5 modules of digitization. Its objective is to enable spreading the message of Vedic philosophy & way of life digitally, across the world. Eventually all modules support Prachaar, either directly or indirectly.

This module consists of the following (illustrative, not complete)

Websites

  • Developing and maintaining a centralised website of Arya Samaj.
  • Help various Vedic institutions develop and maintain their own web-sites. All the websites developed through us will follow few common and standard digital brand guidelines. This will help build and enhance the overall brand of Arya Samaj, digitally.
  • Develop websites on various themes that Arya Samaj stands for. For instance we have developed the site on Swami Dayanand Saraswathi and Satyarth Prakash. We will also develop sites on Vedic ways of living (e.g., vegetarianism), Vedic perspective on key contemporary issues (e.g., Caste-system) etc. In addition to this, our true history (e.g., Sri Rama/ Sri Krishna), introduction to Vedic scriptures (Aarsh vs. Un-aarsh scriptures), Vedic Education system (Gurukula vs. others) also will be covered.

Social Media

  • Develop and maintain Video content on vedic themes. Eventually, develop an OTT platform or collaborate with any Vedic OTT platform already existing.
  • Develop and maintain effective Social media assets

Centralised database based targeted Prachaar communication

  • Develop a centralised Database of members of Arya Samaj and Vedic Institutions. Also develop a centralized database for those people who are not members but are interested in Vedic knowledge/ causes and may become members in the future. Develop a profile of their participation in Vedic causes.
  • Understand every profile created. Based on the profile and information collected, communicate with them and ensure that Vedic messages reach them. We would also like to involve them in Vedic prachar activities.

Others

  • Proactively respond to and place before the public, the view points on any contemporary issue as per Vedic philosophy.
  • Make available high quality marketing collateral to all Vedic institutions so that it saves marketing cost and enhances their effectiveness.

We believe that once we have the digital infrastructure in place, we will be able to spread the Vedic message to a much larger section of the population, at a cost/ person which is much less than what it is in alternate modes of Prachaar today. It will also help us spread the message transcending boundaries of geography, cultures and language. Digital means of Prachaar will also reach a much younger and much larger number of audiences across the world.